{"id":728,"date":"2017-04-03T14:32:33","date_gmt":"2017-04-03T12:32:33","guid":{"rendered":"https:\/\/www.theplacetobliss.fr\/test\/?p=728"},"modified":"2017-04-03T14:46:35","modified_gmt":"2017-04-03T12:46:35","slug":"sephora-flash","status":"publish","type":"post","link":"https:\/\/www.theplacetobliss.fr\/index.php\/2017\/04\/03\/sephora-flash\/","title":{"rendered":"Sephora Flash"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-734\" src=\"https:\/\/www.theplacetobliss.fr\/test\/wp-content\/uploads\/2017\/04\/Sephora-Flash-connected-store-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.theplacetobliss.fr\/wp-content\/uploads\/2017\/04\/Sephora-Flash-connected-store-300x200.jpeg 300w, https:\/\/www.theplacetobliss.fr\/wp-content\/uploads\/2017\/04\/Sephora-Flash-connected-store-600x399.jpeg 600w, https:\/\/www.theplacetobliss.fr\/wp-content\/uploads\/2017\/04\/Sephora-Flash-connected-store.jpeg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Le premier magasin de beaut\u00e9 connect\u00e9 vient d\u2019ouvrir ses portes dans le quartier des Halles et il est bien s\u00fbr sign\u00e9 Sephora, la cha\u00eene qui se sp\u00e9cialise dans les exp\u00e9riences shopping exp\u00e9rimentales. Au programme, la possibilit\u00e9 de doubler son panier physique d\u2019une corbeille virtuelle, d\u2019emporter ses achats mat\u00e9riels et se faire livrer ses emplettes digitales (150 marques et plus de 14000 r\u00e9f\u00e9rences accessibles on line via les tablettes disponibles pour le e-shopping). Autre point fort de cette boutique hybride\u00a0: l\u2019immense mur enti\u00e8rement d\u00e9di\u00e9 aux fragrances avec testeurs \u00e9quip\u00e9s de tags NFC (Near Field Communication) permettant, quand on les d\u00e9posent sur l\u2019\u00e9cran connect\u00e9, d\u2019obtenir des informations ou d\u2019ajouter le parfum dans son panier virtuel. Et si les best-sellers sont bien repr\u00e9sent\u00e9s, on y trouve aussi des marques de niche comme Tom Ford, Serge Lutens, Atelier Cologne ou Juliette has a gun\u2026 Bon point \u00e9galement, la pr\u00e9sence exhaustive des \u00ab\u00a0bars\u00a0\u00bb chers \u00e0 l\u2019enseigne\u00a0: maquillage, faux cils, ongles et sourcils, ils sont tous l\u00e0, avec en bonus un <em>flash bar<\/em> dot\u00e9 d\u2019un miroir \u00e0 <em>selfie<\/em>, d\u2019un chargeur de mobile et d\u2019un distributeur digital d\u2019\u00e9chantillons. Fun, innovant, ludique, la beaut\u00e9 3.0 test\u00e9e et approuv\u00e9e\u00a0!<\/p>\n<p>Sephora Flash, 66, rue de Rivoli 75004 Paris<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier magasin de beaut\u00e9 connect\u00e9 vient d\u2019ouvrir ses portes dans le quartier des Halles et il est bien s\u00fbr sign\u00e9 Sephora, la cha\u00eene qui se sp\u00e9cialise dans les exp\u00e9riences shopping exp\u00e9rimentales. Au programme, la possibilit\u00e9 de doubler son panier physique d\u2019une corbeille virtuelle, d\u2019emporter ses achats mat\u00e9riels et se faire livrer ses emplettes digitales&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"class_list":["post-728","post","type-post","status-publish","format-standard","hentry","category-shopping"],"_links":{"self":[{"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/posts\/728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/comments?post=728"}],"version-history":[{"count":3,"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/posts\/728\/revisions"}],"predecessor-version":[{"id":735,"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/posts\/728\/revisions\/735"}],"wp:attachment":[{"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/media?parent=728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/categories?post=728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theplacetobliss.fr\/index.php\/wp-json\/wp\/v2\/tags?post=728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}